I’ve worked with clients from the mining industry to podiatrists, forensic equipment distributors to marketing companies, DJs to construction companies… and I’ve done a few restaurant jobs in my time. Now there be the fun clients. With a pending Public Bar job in the pipeline, I’m glad that there is an in between party to mediate the stress. It’s fun trying to convince someone that a page sub $1000 (that’s AUD) is actually going to be below par, but with these ‘web design’ fools offering joomla hacks, template this thats and “I’ll get you on page one in google” – did they mention the spamming and link directory whores? – blah blahs, it can be quite a challenge to outline where a custom made website can win.

The ratio stays the same after all this time, more than 90% of the web work I do is fixing up some other monkey’s attempt. This fact does help a bit in the communicating of the obvious point that a webpage worth $300 is probably not going to be up to scratch. But no… the issue seems that the hospitality industry, case in point, doesn’t seem to have an eye for what is good. This demographic, amongst others, seems to be happy with poxy website solutions.

Is this not an industry that requires a decent image? Maybe not, since I’ve never looked at my local’s website, and I never will (quickly searching, oh, there we are, some domain pimp’s got a templated thing that is mostly white space and looks like it was last updated before the Qld smoking laws were brought in), since I know the opening hrs, the happy hrs, the 2 for one meal nights and the nights to avoid like Karaoke and Trivia. But it’s not about me, it’s about the people who are looking for you on the internet. If you’re going to put an impression on the net, do just that. Impress! It’s about giving the relevant information to your potential customer base with a wow factor to boot… maybe they’ll bring in a few notes to spend rather than the random change lying around the house. And get the job right the first time, it’ll save you money in the long term. Guaranteed.

Where’s this all going? If your new found web monkey is going to fuck around with frontpage, when you come to me to fix it up, I’m going to fucking rape you… If I choose to work with you second time round at all.

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